In the fast‑evolving Hotel & Lodging industry, guest expectations have shifted dramatically. Cleanliness, operational efficiency, and environmental responsibility now sit at the center of brand loyalty.
We sat down with Dessislava SULZER, Account Manager Sales Southeast Europe (SEE), to discuss how Tork, Essity’s global professional hygiene brand, is helping hotels meet these new demands with smart, sustainable hygiene systems.
Hotel guests today are more conscious of cleanliness than ever. How does Tork help hotels build trust and elevate hygiene?
Cleanliness is now one of the biggest influencers in where travelers choose to stay. Guests expect spotless rooms, safe public areas, and visible hygiene measures throughout the property. Tork supports this with several layers of hygiene solutions.
For example, our touch-free dispensers reduce cross‑contamination by minimizing contact, creating a safer environment for guests and staff.
Additionally, high‑capacity systems like Tork PeakServe® ensure continuous availability of hand towels in high‑traffic areas such as lobbies and public restrooms. This prevents downtime and gives guests confidence that hygiene is always prioritized.
Our hotel‑focused offer, even including HACCP‑approved wipers for food service areas and premium tissues for guestrooms, helps maintain consistent, elevated hygiene standards across the property.
Many hotels are facing labor shortages and increased operational pressure. How do Tork solutions help teams work more efficiently?
Efficiency is one of the biggest operational challenges in hospitality today. Housekeeping and maintenance staff are stretched thin, and workflows must be optimized without compromising quality. This is where Tork excels.
Our high-capacity dispensers and compressed refills reduce the frequency of refilling, saving valuable staff time and ensuring uninterrupted service during peak moments.
Controlled dispensing technology also helps reduce overuse—cutting paper consumption by up to 40% while lowering the cleaning workload.
Overall, these systems lighten the operational load, allowing hotel teams to focus on areas that directly enhance the guest experience.
Sustainability is becoming non‑negotiable for hotels. How does Tork help properties meet guest expectations and corporate environmental goals?
Sustainability is absolutely a defining factor in guest decision‑making. In fact, 67% of people want restrooms to be managed more sustainably, and hotels are under pressure to demonstrate visible, measurable progress.
Tork makes sustainability both actionable and accessible:
- Many of our products are made from responsibly sourced, renewable or recycled materials, helping hotels reduce environmental impact.
- Tork systems are engineered for lower consumption and less waste, supporting circularity and long‑term sustainability goals.
- Packaging improvements and eco‑certified skincare products help properties demonstrate credible sustainability credentials to guests.
Hotels want to show guests they’re making responsible choices, and Tork gives them the tools to do exactly that.
What ultimately makes Tork a trusted partner for hotels?
Hotels operate in a fast‑paced environment with constantly shifting demands. They need solutions that offer reliability, elegance, performance, and measurable impact.
Tork delivers on all of these fronts:
- Elevated hygiene to enhance guest confidence.
- Smart systems that streamline operational efficiency.
- Sustainable products and technologies that help hotels meet their environmental commitments.
With Tork, hotels don’t just maintain hygiene: they elevate the entire guest experience while supporting the wellbeing of staff and the planet.
As guest expectations rise, the Hotel & Lodging sector must innovate across hygiene, efficiency, and sustainability. Tork’s professional solutions help hotels stay ahead—making operations smoother, guests happier, and business more resilient.
