An interview with Dobrinka Gesheva, General Manager of Casa di Fiore Spa & Medical Hotel, Kranevo. In 2025, based on guest ratings across leading international online travel agencies and review platforms, Casa di Fiore Spa & Medical Hotel was ranked among the TOP 10 Best Five-Star Spa Hotels in Bulgaria and also included in the TOP 100 Best Hotels in the country overall.
What are the key factors that contributed to Casa di Fiore SPA & Medical being ranked among the TOP 10 Best SPA Hotels in Bulgaria 2025 and receiving the highest VVV+ rating for “Excellent Quality” based on guest reviews?
At Casa di Fiore SPA & Medical 5*, it is extremely important to us that guests feel special from the very moment they arrive. Being ranked among the TOP 10 best SPA hotels in Bulgaria for 2025 and receiving the highest VVV+ rating for “Excellent Quality” according to guest reviews is a recognition that results from consistently maintained standards, professionalism, and the dedication of our team, combined with a strategic vision for sustainable development.
Casa di Fiore SPA & Medical 5* stands out with its modern SPA infrastructure, a wide range of therapies, high-quality and carefully selected products, as well as the application of established international practices. Personalized service ensures a focus on the individual expectations of each guest, creating comfort, trust, and a genuine sense of special care.
High standards of hygiene, safety, healthy nutrition, and refined ambiance, combined with careful analysis of guest feedback and the timely implementation of improvements, establish Casa di Fiore SPA & Medical 5* as a leading and reliable destination for high-quality SPA, balneo, and recreational tourism in Bulgaria.
To what extent do online reputation and guest feedback influence your management decisions?
Guest satisfaction is the main compass guiding our management decisions and future development strategy. Feedback is our most accurate reference point and corrective tool in our daily work and in fulfilling our mission of care toward our guests.
Your website states that “this hotel has a team and a soul.” How is such an organizational culture built? Do you have specific training and career development programs for your employees?
At Casa di Fiore SPA & Medical 5*, we are one big family united by shared values and goals, which allows us to convey a sense of homelike comfort, tranquility, and harmony to our guests.
Our training programs are based on the extensive experience of managers in key leadership positions and are combined with current tourism trends, making staff training engaging, unconventional, and personalized. At the same time, we provide ongoing annual standardized courses and training programs that ensure consistency and professionalism.
What is the core mission and philosophy that distinguish Casa di Fiore from other five-star SPA hotels on the Black Sea coast?
I like to say that Casa di Fiore SPA & Medical 5* cannot be described — it must be felt.
The hotel was created with the mission of being a space for recovery, balance, and conscious health care. Our philosophy combines international service standards with the natural riches of the Black Sea coast, where the sea, climate, and tranquility are an integral part of the experience.
We stand out through tailor-made care for each guest, the integration of SPA, balneo, and medical practices, and meticulous attention to detail in everything we do. This harmony between luxury, nature, and personalized care makes Casa di Fiore SPA & Medical 5* a distinctive and memorable destination among five-star SPA hotels on the Black Sea coast.
How do you succeed in positioning the hotel as a year-round destination in a resort traditionally perceived as seasonal?
Casa di Fiore SPA & Medical 5* is positioned as a year-round destination because we offer an experience that goes beyond seasonality. While many Black Sea resorts are viewed as summer-only, we combine modern SPA and balneo services with a cozy atmosphere and diverse programs and activities attractive throughout the year.
Thanks to the region’s unique natural resources and favorable climate, guests can also benefit from climatotherapy, contributing to recovery, relaxation, and overall well-being in all four seasons.
Mineral water is the heart of the complex. What are its most valuable qualities and how is it integrated into your service concept?
Through the unique combination of mineral water therapy and thalassotherapy, we create highly effective luxury models for recovery, prevention, and prophylaxis. The synergy between the two is extremely valuable, enabling comprehensive rather than isolated treatment.
The naturally low mineralization of the mineral water is a powerful natural resource for health and healing.
How do you combine “luxury leisure” with “medical rehabilitation” — where is the balance?
True luxury in our concept lies in the combination of medical rehabilitation with a high standard of services and professional expertise. Active therapies included in personalized programs, combined with elegant and comfortable accommodation, provide guests with freedom, tranquility, and a fulfilling experience, thanks to a holistic approach that creates harmony between body and mind.
How do innovation, sustainability, and healthy gastronomy become an integral part of your philosophy and guest care?
At Casa di Fiore SPA & Medical 5*, innovation, sustainability, and healthy gastronomy are at the core of our philosophy and holistic guest care. By implementing modern technologies and innovative SPA and medical methodologies, we create adaptive, high-value experiences aimed at enhancing vitality, inner balance, and stability.
Sustainability is present in every detail — from energy-efficient solutions and eco-friendly materials to responsible environmental practices. Healthy gastronomy complements this experience through a rich variety of local and seasonal products, balanced recipes, and premium meat products from our own farms, ensuring freshness, controlled quality, and authentic flavor.
As a result, a stay at Casa di Fiore SPA & Medical 5* becomes a unified experience of comfort, health, and conscious living, aligned with nature and contemporary international standards.
How do the sea, nature, and green spaces create a sense of harmony and complete relaxation for every guest?
The azure sea waters, fine golden sand, vast open space, and breathtaking views create a unique atmosphere of a magical SPA journey available in all seasons, playing a key role in the sense of harmony and complete relaxation.
Our modern SPA center is designed to immerse guests simultaneously in the comfort of thalassotherapy and the serenity of the natural environment. The pure sea air and green landscapes have a positive effect on physical and mental well-being, while the spacious garden offers a sense of freedom and balance.
By combining thoughtfully designed interiors with the natural beauty of the surroundings, Casa di Fiore SPA & Medical 5* allows every guest to fully relax, restore, and rediscover harmony between body and spirit.
Describe your guest profile, how you personalize service for them, and the management lessons learned from challenging situations.
Guests of Casa di Fiore SPA & Medical 5* always have high standards and great expectations. We constantly strive to surprise them — even our returning guests — with small but heartfelt gestures, compliments, new services, and entertainment.
The key management lesson I learn daily is that guests continue to surprise us with their individual wishes and personal preferences, which in turn motivates us to continuously improve the quality of our service.
What new developments and surprises can guests expect in the next season?
As a natural continuation of the success of Casa di Fiore SPA & Medical 5*, in 2026 our guests will enjoy a new level of comfort and experiences. Very soon, we will introduce Casa dell’Eleganza 4* — a modern four-star hotel that will also house Casa dell’Eleganza Event Hall, an elegant venue designed for connoisseurs of style, comfort, and impeccable atmosphere.
With a capacity of over 350 guests, top-class equipment, and multifunctional design, the hall will be an ideal venue for gala dinners, weddings, conferences, presentations, symposiums, and private receptions.
These new additions will enrich the portfolio of Casa di Fiore SPA & Medical 5* and further strengthen its position as a leading year-round destination for luxury SPA and balneo tourism, as well as exceptional events, offering experiences that are not only comfortable but truly unforgettable.
Do you consider yourself a successful manager, and what does success in hospitality mean to you?
I would say that I am a manager who is satisfied with my work and the path taken so far. My joy and pride come from the opportunity to bring together, build, and motivate a team of professionals with whom we create success together.
I am grateful to the people I work with every day and with whom we share the energy necessary for Casa di Fiore SPA & Medical 5* to be what it is today.
What is your message and advice to colleagues in the SPA and hospitality industry?
To be authentic, kind, and positive — above all, to be human.
If you had to describe Casa di Fiore in just three words, what would they be?
Challenge. Emotion. Friendship.
See the Casa di Fiore Spa & Medical Hotel profile at BestHotels.bg here.
